Here are two tips for retailers who'd like to sell custom calico bags.
They should ensure that their supplier uses colourfast inks
It's important for any retailer who wants to sell this product to ensure that the supplier from whom they'll order their customised calico bags uses colourfast inks. These inks are designed not to fade, not to bleed onto other fabrics that they're washed with and not to transfer when the garments they're printed on are rubbed against other materials. This is essential, as a customised bag is something a person may use quite regularly. Being in regular use will not only mean that it will need to be washed quite often but will also mean that the bag may come into frequent contact with the wearer's clothing, as it'll hang by their side and rub against their garments as they're carrying it.
While bags made of calico fabric are very durable, those who receive customised ones made with inks that aren't colourfast might still end up throwing them away soon after getting them if, for example, when they wash these bags, the customised designs fade, bleed onto and ruin their other clothing in the washing machines, or if they transfer dye onto their outfits when they're carrying the bags around. As such, retailers who want these custom calico bags to be a popular product must ensure the inks used to make them are colourfast.
They should gradually expand their bag personalisation options
When a retailer first begins selling customised calico bags, they may want to only offer a few simple personalisation options (such as text-only customisation with no illustrations), to keep the costs associated with selling this product fairly low while they find out what percentage of their customers are interested in this product. However, if a retailer observes that these bags are selling very well, they should then consider expanding their personalisation options.
Calico is a versatile fabric that can not only have text printed on it but also colourful illustrations and photos, too. As such, if a retailer opts for this fabric for their bags and sees that their initial batches are selling well, they might want to then give their customers the option of, for instance, adding their own illustrations to the bags or their own photos of their loved ones, pets or favourite places. Additionally, it might be a good idea for retailers to offer different strap lengths for these bags as well, as some of their customers might prefer shorter straps so they can hold their bag in their hand, while others might prefer longer straps so they carry the bag on one of their shoulders. Providing a wide variety of personalisation options in a retail space where customers seem to be interested in buying them is likely to lead to more sales of this type of product.
